About

Hi, I'm Chealsee.

Creative director, brand builder and hands-on designer.

Hope is my middle name, and it's been a guiding principle my whole life. I'm a creative director who blends strategy with artistry: brand systems, campaigns, websites and the funnels behind them, for B2B, B2C and professional-services brands. I set the vision, bring people with me and still love the hands-on work.

Chealsee Kalivas
My story

Built on design, grown into leadership.


I started in fine art, earning my BFA at Paier College of Art, and found my way into design through websites in 2019. At Stone Farm I learned that good design also has to sell: I designed outdoor kitchens, rendered them in 3D, and closed the high-ticket deals that helped take the line from a $26K deficit to $1M+.

Then I spent three years as the only designer inside a multinational CPA firm, carrying the creative weight of an entire brand. I was good at it, and I won an award for it. I was also slowly losing the part of creative work that made me love it. When that chapter ended, I didn't go looking for another place to fit. I built something that felt like mine: Satin & Silk Studio, a brand, website and booking system I created from zero.

Today I lead a four-person creative team at Toto SEO, directing websites and campaigns for clients across the country, while Satin & Silk keeps my hands in the craft. It taught me to slow down inside a moment instead of managing it from the outside, and that's how I lead now.

Make something beautiful not because it's overdue, but because it deserves to exist.
Why a key

Design that opens the right doors.

The key started as a promise to my photography clients: a day you can open again. In design it means the same thing. The right brand, page or campaign is the one that lets the right people in, so I build every project around who it needs to reach and what they need to understand.

LeadSet the vision, guide the team, keep clients in the loop.
TeachMake complicated offers make sense.
MakeStill hands-on where it counts.
A little about me

What drives my design.


Hover or tap a card to flip it.

01
Creatively

The way I see

Strategy first, then style.Before I design anything, I ask who it's for and what they need to understand. Every color, layout and word has a job, which is why my work feels considered instead of decorated.
02
As a leader

How I lead

Clear, calm, in the room.Weekly check-ins, honest feedback and a plan everyone can see. I took over a behind-schedule rebuild, met with the team every week and got it back on track.
03
With clients

How I teach

I make it make sense.Students choosing a career, homeowners choosing a kitchen, owners learning SEO: my job is to make the next step feel obvious.
04
What I believe

About this work

Design is a promise.More than a deliverable: it's how a brand keeps its word to the people it serves. That belief is what everything I build is rooted in.
05
Always

What keeps me sharp

Always learning.I'm the person testing a new tool, reading the analytics or redesigning a menu in my head. Staying curious keeps my work current and my ideas fresh.
06
Behind the scenes

How I handle the rest

Organized and fast.Communicative, on time and detail-minded. The work doesn't stop when the presentation ends, and I treat the follow-through with the same care.
Next

Want to see how I work?

Five case studies, from a brand I built from zero to an award-winning campaign, each with what I'd do differently.