From a $26K deficit to $1M+, one outdoor kitchen at a time
At Stone Farm I designed custom outdoor kitchens, sold them to high-value clients across 13 states, and built the marketing that kept the pipeline full: renders, the website, ads, trade shows and sales collateral.
From measured plan to the render the client signs off on
Client projects designed and delivered
States in the Northeast territory
In-house design team, which I helped launch
A premium product nobody could picture
The outdoor kitchen line was running at a $26K deficit. Clients were being asked to spend serious money on something they couldn't see, and the marketing wasn't bringing in enough of the right buyers.
Let them see it, then sell it
I turned every consultation into a design session: a measured plan, then a 3D render of their kitchen in their space. The same renders fed the website, ads, trade show displays and sales collateral, so marketing and sales told one story.
Consult to install, start to finish
I owned the client from first call to the day the kitchen went in.
- ConsultNeeds, space and budget with high-value clients
- PlanMeasured CAD elevations
- Render3D views of their finished kitchen
- ClosePresented the design and closed the sale
- OrderWorked with the Indiana factory's art and manufacturing directors
- InstallLogistics and on-site meetings with project managers
Drag to see the design come to life
Every kitchen started as exact measurements, then became a render the client could walk around.
Designed for real backyards
Pavilions, L-shapes, islands and straight runs. Drag or scroll sideways.
Designer, marketer and closer
- High-ticket salesConsulted with high-value clients across the Northeast, presented designs and closed premium outdoor kitchen projects.
- DesignCreated CAD elevations and 3D renders so clients could see their kitchen before they bought.
- MarketingDrove demand through website updates, SEO, advertising, trade show marketing, sales collateral and graphic design.
- Project coordinationMet on site with project managers during construction and managed logistics from order to install.
- Manufacturer liaisonWorked directly with the art director and manufacturing director at the Indiana factory.
- Team buildingHelped launch the company's first in-house design team.
What I designed in
Plans, renders and the marketing around them.
Kitchen design
SketchUp2020 DesignMarketing
Adobe Creative SuiteWebsite & SEOTrade show displaysSales
Client consultationsDesign presentationsStone Farm taught me what it means to be a team player. When I helped launch the design team, I was young and worried about being replaced, so I held back some of what I knew. Today I do the opposite: I share everything and hope my team grows past me. Selling high-ticket projects taught me something just as lasting: knowing your audience will sell more than a great product ever will on its own.
Hiring a creative lead who can set the vision and do the hands-on work?
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