2025 – Present
Founder + Creative Director
Satin & Silk Studio, Myrtle Beach
- Built the brand from zero: identity, positioning, messaging, logo system and brand guide.
- Designed and built the website and booking funnels in GoHighLevel, tracked with Microsoft Clarity and Meta purchase events, and A/B tested pages and offers.
- Runs paid social, content and GIF ads; tested 4 ad variations on a $100/week budget that drove booked sessions.
- Handles every client touchpoint: consultations, contracts, pricing, budgeting and vendors.
Brand identityWeb designGoHighLevelFunnelsMeta adsPhotography
Case study 01 →
Apr 2025 – Present · Remote
Associate Creative Director + Account Manager
Toto SEO
- Leads a four-person creative team (copy, web design, editing, account management) and six client accounts with 100% retention.
- Directs website strategy, copy, visuals and campaigns for B2B and B2C clients; runs discovery, weekly client meetings and presentations.
- Turned around a behind-schedule healthcare rebuild (Virtue 340B) and led sites that climbed clients off page five of Google.
- Uses generative AI tools daily for research, ideation and production; SEO research in Google Search Console and SpyFu.
Team leadershipClient leadershipWebsite strategySEO + GEOGenerative AIWordPress
Case study 02 →
Jul 2022 – Jun 2025 · Remote
Senior Graphic Designer
WilkinGuttenplan, a multinational CPA firm
- The firm's only designer: led all print and digital creative from concept to delivery and kept brand standards across departments.
- Created A.S.P.I.R.E., a recruiting campaign that grew event attendance from about 10 students to 50, helped hire 5 interns and won the 2024 AAM Marketing Achievement Award (best accounting event under $24K).
- Designed presentations and executive communications for C-suite leaders and industry events; partner announcement emails reached about a 60% open rate.
- Improved service pages with UX changes and A/B testing; produced video and podcast content.
CampaignsBrand standardsPresentationsEmailVideo + podcastPrint
Case studies 03 + 04 →
2020 – 2022
Northeast Kitchen Designer + Graphic Designer
Stone Farm, LLC
- Helped take the outdoor kitchen line from a $26K deficit to $1M+ in revenue through high-ticket sales, website updates, advertising, trade shows and sales collateral.
- Designed 300+ client projects with 3D renders in SketchUp and 2020 Design across a 13-state territory.
- Ran on-site construction meetings and logistics, working with the art and manufacturing directors at the Indiana factory.
High-ticket salesSketchUp + 2020 Design3D rendersCollateral
Case study 05 →
2019
Web Designer
TechCare, LLC
- Designed and built small-business websites, turning each client's logo into a full web brand system.
Web design + buildBrand systems
Earlier web work →
2018
Bachelor of Fine Arts
Paier College of Art
- Fine art first, and it still shapes how I build a page.
Passion projects →
